The Rebel Boss Ladies Podcast

[064] Beta Beta! How Launching Your Course Imperfectly will Maximize Results with Steph Woods

There’s nothing harder than putting a digital product out there in the world and feeling like you’re not sure if it’s quite ready.

But what if I told you there was a way to launch your product before it’s 100% perfect, that would help you to improve your product for future launches, make money, and ultimately maximize your results?

That’s exactly what beta launching your product can do. And it’s what we’re talking about on this episode of the Rebel Boss Ladies Podcast.

Today, we’re diving into why getting your idea out there imperfectly – whether it’s for a course, product, or whatever it may be – is the best way to make your product super effective.

I’m joined by Steph Woods, a learning designer and course creation expert who specializes in value-focused educational services. She’s worked with a variety of clients all the way from professors at top ranked business schools in the world to A-list celebrities such as Tyra Banks to create profitable digital courses and utilize online marketing strategies to sell with ease.

She works with entrepreneurs to create really action-oriented courses that get results for their students, and today Steph is going to share all about why you need to beta launch your online course.

While her expertise is in online courses, the beta launch strategies she talks about today can be used for any kind of digital product launch. So whether or not you are thinking of launching a course, know that you can still apply the beta launching method she talks about to any digital product.

To read this as a blog post and for complete show notes, please go to edenfried.com/064 

 

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LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/rbl

[063] How Content Batching Can Aid Your Launch & Save You Time with Amanda Warfield

Today on the Rebel Boss Ladies Podcast we are talking about content batching and the many benefits that come from batching your content.

I’m sure you’ve heard the term content batching before, and maybe you even do it yourself. I’m a HUGE fan of content batching and it’s a strategy that I use on a regular basis, so I can’t wait to share some tips, tricks and strategies with you today.

Most importantly, we’re going to talk about how content batching can help you not only prepare and warm up your audience for your digital product launch, but also how it can give you more time and space in your schedule to work on high priority launch tasks.

Our guest today is Amanda Warfield. She’s a simplicity-focused time management and business strategist and she helps overwhelmed entrepreneurs take back their time and energy so they can stop trying to fit it all in, stop feeling guilty for spending time not being productive, and stop feeling worn out and defeated at the end of each day.

Her goal is to help other women run simplified and intentional businesses so they can find a good work-life balance and the financial freedom, time and flexibility that they were looking for when they started their business in the first place.

I learned a lot from my conversation with Amanda, and I hope you will too! Let’s jump in.

To read this as a blog post and for complete show notes, please go to edenfried.com/063 

 

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LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/rbl

[062] Lazy Launch - Launching a Successful Membership on a Whim with Liz Wilcox

Lazy. Not a word you’d usually think about when it comes to a successful digital product launch, right?

Wrong! Today we’re talking about lazy launches, and I mean that in a really positive way. When I write “lazy launch” I’m referring to launches that don't require a ton of prep work, and don’t incite a ton of overwhelming work or stress.

Your digital product launch can be successful without the months of lead up preparation, the stressful and exhausting launch week, and the anxiety over whether or not your launch is going to succeed.

Joining me on the show today is one of our recurring guests – the incredible Liz Wilcox (she was actually on the first ever episode of the Rebel Boss Ladies Podcast!). I asked Liz to join me for another episode because she keeps doing really cool things that I want to share with you!

When I heard that Liz did one of her recent launches on a whim and with the goal of having 100 people join her new membership in a 30 day period, I knew I had to bring her back for an interview (and I’ll spoil the surprise now – she hit her goal of 100 sign ups on day 29!)

Today we're going to talk all about the work that she did do for the launch, as well as the work that she didn't do, to hopefully shine a really bright light on what's most important for you to focus on when you're planning your launch.

Check out some of the other episodes of the Rebel Boss Ladies podcast featuring Liz Wilcox:

• How to Launch an eBook and Make Thousands with Zero Experience
• How This First-Time Online Course Creator Made 13k from Her Launch with Liz Wilcox
• How Changing Your Product Over Time Can Help Your Business Flourish with Liz Wilcox and Camille Attell

To read this as a blog post and for complete show notes, please go to edenfried.com/062

FREE STUFF

LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/rbl

[061] Managing Stress + Anxiety Around Launches with Justine Sones

Welcome back, Rebels! On today’s episode of the Rebel Boss Ladies Podcast, we’re focusing on this super sexy topic: stress, anxiety, and stress AND anxiety.

I've erred in my ways – we’ve somehow made it to episode 61 and we’ve never talked about your mental health during a launch.  

Stress and anxiety are a natural part of the launch process. It’s really important that you have the tools in your toolbox to deal with this, especially if you're already an anxiety-prone person (like I am!).

It's a reality for all of us, and that’s why it’s so important to identify what triggers stress and anxiety during a launch and really understand how we can deal and manage it . This is why I’ve brought the incredible Justine Sones on as today’s guest.

Justine is a writer and stress management coach. During her career as a massage therapist, Justine's practice was dedicated to exploring the roles that stress, pain and relaxation play in healing the physical body. She came to realize, though, that the support her clients needed required more than a massage and she made it her mission to help them, which she built into her online service-based business.

She now spends her time writing about feelings and coaching other over-functioning humans develop healthy boundaries and practice sustainable self-care as they navigate the messy intersections of partnering, parenting, 'preneuring, and pandemic-ing.

Today on the podcast, she’s going to talk about the mental health aspects of launching, setting boundaries, and managing stress and anxiety.

To read this as a blog post and for complete show notes, please go to edenfried.com/061

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LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/rbl

[060] Your 4-Step Guide to Stress-free Tech and Automation Set up with Angela Tan

Whether you feel good about tech or the mere thought of tech gives you hives, it's a part of the work that we do day in and day out.

It’s unavoidable.

So I wanted to figure out a way to show you how to make your tech and automation setup as stress free as humanly possible.

Angela Tan is on the Rebel Boss Ladies podcast today teaching you her 4 step approach to simplify and de-stress your technology setup and automation.

LISTEN/READ NOW: Your Guide to Stress-Free Tech and Automation Setup with Angela Tan

This episode will cover:

• What tech automation means
• How to decide what tech stack to use in your business - free tech vs. paid, all in one tech vs tech that integrates, best tech options currently available
• How to piece your technology together so it integrates
• The process to test your technology setup, how often to test and what to test for

To read this as a blog post and for complete show notes, please go to edenfried.com/060

FREE STUFF

LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/rbl

[059] Here's How You Can Write Like Your Customers Talk with Sara Frandina

Have you ever heard someone tell you that you need to write like your customers talk? I'm betting you have. I have many times, and I also teach this, too.

Why? Because writing like your customers speak and using their word choice could be the difference between your ideal customer making a purchase, or walking away.

And that's a big deal, my friend. So buckle up, because this one's a good one.

On today’s episode of the Rebel Boss Ladies Podcast, we’re talking all about:

• how to write like your customers talk;
• what voice of customer research is;
• why it's the key to meeting your people where they're at in your copy; and 
• how you can use it to help strategize your launch.

This may sound like a lot, but the incredible guest that’s joining us today is going to share exactly how you can get started with all of that.

Sara Frandina is a conversion copywriter whose true superpower in life is translating the thoughts and stories of others into meaningful insights that fuel empathy based marketing and communication for her clients.

I can’t wait to share all of this info with you so let’s dive right in!

Read this episode as a blog post at edenfried.com/059

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LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/rbl

[058] How to Launch a High Ticket Coaching Program with Tasha Booth

Let’s talk about high ticket coaching programs and how to launch a high ticket coaching program. You’ve seen them - big, transformational programs offered by famous names in the industry.

Sometimes they cost upwards of five, ten, fifteen thousand dollars - maybe even more.

If you’re like me, you’ve definitely wondered about what kinds of people sell those programs and who’s buying them. You may be considering applying for one yourself or even launching one!

Launching a high ticket coaching program can be an incredible next step for your business. That’s what we’re covering on this episode of the Rebel Boss Ladies Podcast - I hope when you’re finished reading or listening, you’ll have a better understanding of if this kind of program and launch is right for you and your business.

To read this as a blog post and for complete show notes, please go to edenfried.com/058

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LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/rbl

[057] 4 Urgency Tactics to Increase Product Sales During Launch with Kayleigh Hannon

So, it's launch week andddd crickets. That's your worst nightmare, right? Well, let's make sure you avoid that problem and plan to include this necessary ingredient in your strategy - URGENCY. Kayleigh Hannon, launch strategist, is on the show today talking all things urgency for your product launch. Tune in now!

To read this as a blog post and for complete show notes, please go to edenfried.com/057

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LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/roadmap/

[056] How & Why to Host a "Joint Venture" Webinar

Webinars are awesome, but what happens when you burn through your existing email list and need to get in front of a new audience? That's when you tap into the power of a "joint venture" webinar. Joint ventures combine the power of an affiliate partnership with the power of hosting a webinar - that combination is magical. This episode breaks down a complete strategy for you to follow. 

To read this episode as a blog post and for complete show notes, visit edenfried.com/056

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LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/roadmap/

 

[055] How To Design a Website That Will Get More Product Sales With Jennifer Lyker

Worried your website is dull and uninviting? Worried it's not going to help you generate sales? Web design expert Jennifer Lyker is on the Rebel Boss Ladies podcast today to teach you all about how to make the best use of your site to encourage viewers to purchase.

To read this episode as a blog post and for complete show notes, head to edenfried.com/055

FREE STUFF

LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/roadmap/