Rebel Boss

[062] Lazy Launch - Launching a Successful Membership on a Whim with Liz Wilcox

Lazy. Not a word you’d usually think about when it comes to a successful digital product launch, right?

Wrong! Today we’re talking about lazy launches, and I mean that in a really positive way. When I write “lazy launch” I’m referring to launches that don't require a ton of prep work, and don’t incite a ton of overwhelming work or stress.

Your digital product launch can be successful without the months of lead up preparation, the stressful and exhausting launch week, and the anxiety over whether or not your launch is going to succeed.

Joining me on the show today is one of our recurring guests – the incredible Liz Wilcox (she was actually on the first ever episode of the Rebel Boss Ladies Podcast!). I asked Liz to join me for another episode because she keeps doing really cool things that I want to share with you!

When I heard that Liz did one of her recent launches on a whim and with the goal of having 100 people join her new membership in a 30 day period, I knew I had to bring her back for an interview (and I’ll spoil the surprise now – she hit her goal of 100 sign ups on day 29!)

Today we're going to talk all about the work that she did do for the launch, as well as the work that she didn't do, to hopefully shine a really bright light on what's most important for you to focus on when you're planning your launch.

Check out some of the other episodes of the Rebel Boss Ladies podcast featuring Liz Wilcox:

• How to Launch an eBook and Make Thousands with Zero Experience
• How This First-Time Online Course Creator Made 13k from Her Launch with Liz Wilcox
• How Changing Your Product Over Time Can Help Your Business Flourish with Liz Wilcox and Camille Attell

To read this as a blog post and for complete show notes, please go to edenfried.com/062

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LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/rbl

[061] Managing Stress + Anxiety Around Launches with Justine Sones

Welcome back, Rebels! On today’s episode of the Rebel Boss Ladies Podcast, we’re focusing on this super sexy topic: stress, anxiety, and stress AND anxiety.

I've erred in my ways – we’ve somehow made it to episode 61 and we’ve never talked about your mental health during a launch.  

Stress and anxiety are a natural part of the launch process. It’s really important that you have the tools in your toolbox to deal with this, especially if you're already an anxiety-prone person (like I am!).

It's a reality for all of us, and that’s why it’s so important to identify what triggers stress and anxiety during a launch and really understand how we can deal and manage it . This is why I’ve brought the incredible Justine Sones on as today’s guest.

Justine is a writer and stress management coach. During her career as a massage therapist, Justine's practice was dedicated to exploring the roles that stress, pain and relaxation play in healing the physical body. She came to realize, though, that the support her clients needed required more than a massage and she made it her mission to help them, which she built into her online service-based business.

She now spends her time writing about feelings and coaching other over-functioning humans develop healthy boundaries and practice sustainable self-care as they navigate the messy intersections of partnering, parenting, 'preneuring, and pandemic-ing.

Today on the podcast, she’s going to talk about the mental health aspects of launching, setting boundaries, and managing stress and anxiety.

To read this as a blog post and for complete show notes, please go to edenfried.com/061

FREE STUFF

LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/rbl

[060] Your 4-Step Guide to Stress-free Tech and Automation Set up with Angela Tan

Whether you feel good about tech or the mere thought of tech gives you hives, it's a part of the work that we do day in and day out.

It’s unavoidable.

So I wanted to figure out a way to show you how to make your tech and automation setup as stress free as humanly possible.

Angela Tan is on the Rebel Boss Ladies podcast today teaching you her 4 step approach to simplify and de-stress your technology setup and automation.

LISTEN/READ NOW: Your Guide to Stress-Free Tech and Automation Setup with Angela Tan

This episode will cover:

• What tech automation means
• How to decide what tech stack to use in your business - free tech vs. paid, all in one tech vs tech that integrates, best tech options currently available
• How to piece your technology together so it integrates
• The process to test your technology setup, how often to test and what to test for

To read this as a blog post and for complete show notes, please go to edenfried.com/060

FREE STUFF

LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/rbl

[059] Here's How You Can Write Like Your Customers Talk with Sara Frandina

Have you ever heard someone tell you that you need to write like your customers talk? I'm betting you have. I have many times, and I also teach this, too.

Why? Because writing like your customers speak and using their word choice could be the difference between your ideal customer making a purchase, or walking away.

And that's a big deal, my friend. So buckle up, because this one's a good one.

On today’s episode of the Rebel Boss Ladies Podcast, we’re talking all about:

• how to write like your customers talk;
• what voice of customer research is;
• why it's the key to meeting your people where they're at in your copy; and 
• how you can use it to help strategize your launch.

This may sound like a lot, but the incredible guest that’s joining us today is going to share exactly how you can get started with all of that.

Sara Frandina is a conversion copywriter whose true superpower in life is translating the thoughts and stories of others into meaningful insights that fuel empathy based marketing and communication for her clients.

I can’t wait to share all of this info with you so let’s dive right in!

Read this episode as a blog post at edenfried.com/059

FREE STUFF

LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/rbl

[058] How to Launch a High Ticket Coaching Program with Tasha Booth

Let’s talk about high ticket coaching programs and how to launch a high ticket coaching program. You’ve seen them - big, transformational programs offered by famous names in the industry.

Sometimes they cost upwards of five, ten, fifteen thousand dollars - maybe even more.

If you’re like me, you’ve definitely wondered about what kinds of people sell those programs and who’s buying them. You may be considering applying for one yourself or even launching one!

Launching a high ticket coaching program can be an incredible next step for your business. That’s what we’re covering on this episode of the Rebel Boss Ladies Podcast - I hope when you’re finished reading or listening, you’ll have a better understanding of if this kind of program and launch is right for you and your business.

To read this as a blog post and for complete show notes, please go to edenfried.com/058

FREE STUFF

LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/rbl

[057] 4 Urgency Tactics to Increase Product Sales During Launch with Kayleigh Hannon

So, it's launch week andddd crickets. That's your worst nightmare, right? Well, let's make sure you avoid that problem and plan to include this necessary ingredient in your strategy - URGENCY. Kayleigh Hannon, launch strategist, is on the show today talking all things urgency for your product launch. Tune in now!

To read this as a blog post and for complete show notes, please go to edenfried.com/057

FREE STUFF

LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/roadmap/

[056] How & Why to Host a "Joint Venture" Webinar

Webinars are awesome, but what happens when you burn through your existing email list and need to get in front of a new audience? That's when you tap into the power of a "joint venture" webinar. Joint ventures combine the power of an affiliate partnership with the power of hosting a webinar - that combination is magical. This episode breaks down a complete strategy for you to follow. 

To read this episode as a blog post and for complete show notes, visit edenfried.com/056

FREE STUFF

LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/roadmap/

 

[055] How To Design a Website That Will Get More Product Sales With Jennifer Lyker

Worried your website is dull and uninviting? Worried it's not going to help you generate sales? Web design expert Jennifer Lyker is on the Rebel Boss Ladies podcast today to teach you all about how to make the best use of your site to encourage viewers to purchase.

To read this episode as a blog post and for complete show notes, head to edenfried.com/055

FREE STUFF

LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/roadmap/

[054] How to Get More Product Sales Using an Affiliate Program with Kelly Morrison

Are you interested in expanding your reach, tapping into new audiences and making more sales? On this episode of the Rebel Boss Ladies Podcast we're diving into how to use affiliate programs, strategy, implementation, technology to sell your digital products.

Joining us today is Kelly Morrison, the founder of CreateYourAffiliateProgram.com where she shows digital product and course creators how to leverage the power of affiliates to create a profitable affiliate program that helps them make more income and more impact.

I’m personally a huge fan of affiliates because they're truly one of the sole reasons why my business has grown as rapidly as it has. Affiliates are a huge part of what has made the Rebel Boss Summit successful over the past two years. It's a truly remarkable and an incredible strategy that you can implement in your favor. So this episode should be a real treat!

To read this episode as a blog post, visit edenfried.com/054

FREE STUFF

LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/roadmap/

LINKS IN SHOW

Check out Kelly’s site, Create Your Affiliate Program

Grab Kelly’s free Affiliate Program 101 Guide

Find Kelly on Instagram and Facebook at Create Your Affiliate Program

Check out Kelly's favorite affiliate tracking software here: LeadDyno

Check out thrivecart here

[053] How I Planned a 3-month Maternity Leave from My Online Business

Planning your maternity leave as a business owner is no joke. It's not as if I can phone up my boss and just request time away knowing that my work will be covered. Nope - if only. As a business owner, planning a maternity leave is often overwhelming and feels downright impossible. 

That being said, I made it a priority to ensure I had 3 undisturbed months to adjust to motherhood and bond with my baby. This episode covers my process and highlights what worked well, and what totally failed.

You can read this episode as a blog post over at edenfried.com/053

FREE STUFF

LEARN HOW TO LAUNCH YOUR PRODUCT IN 90 DAYS: https://edenfried.com/roadmap/