Episodes
Tuesday Feb 25, 2020
[046] How to Pre-Sell a Digital Product Through Focus Groups with Michelle Vroom
Tuesday Feb 25, 2020
Tuesday Feb 25, 2020
What is a focus group, and how the heck can you use one to pre-sell your digital product?
On this episode of Rebel Boss Ladies, we have an expert who’s going to answer all of your focus group related questions and more. You all know how much I love the idea of pre-selling your products, so I’m super excited and stoked to share today’s episode with you.
We've never covered anything quite like this before. Today’s topic on focus groups covers a LOT - how do you hold a focus group? What happens after the focus group? How can you use a focus group to get pre-sales? What is market research and why it's so important?
Our expert today is a marketing strategist and she’s going to share with you the answers to all of these questions and more. Michelle Vroom has more than 10 years of experience with nonprofits, agencies and big corporations. Today, she runs her own business helping small business owners market themselves.
Today, Michelle is going to dive deep into the topic of focus groups so that you can learn how you can use those groups to get presale orders flowing in.
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//LINKS IN THE SHOW//
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Take a look at Michelle’s Website, Vroom Communications - https://www.vroomcommunications.com/
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Check out Michelle’s Facebook group, Market Like a Boss - https://www.facebook.com/groups/marketlikeabossgroup/
//LET'S CONNECT//
Visit the site over at EdenFried.com
Instagram| click here to join in on the fun
Pinterest | https://www.pinterest.com/bloggerinsights/
//FREE GIFTS//
Learn how I made my first ever $1k online and started to build my life of freedom and flexibility - download the ebook here at edenfried.com/case-study
Create your first sales funnel with these FREE sales funnel templates: access here at edenfried.com/sales-funnel-worksheet
Come up with your next digital product idea TODAY - free mini course! https://edenfried.com/idea/
Skyrocket your email list by using these 20 list building methods (free guide): https://edenfried.com/list-building-freebie/
Tuesday Feb 18, 2020
Tuesday Feb 18, 2020
Ready to add a few hundred dollars of income from digital products to your business in the easiest way possible? Today you're going to learn how a food blogger made that happen by setting up a tripwire using a digital product she had already made.
But the thing I love the most about this story is the fact that our guest today, Liz from the Clean Eating Couple, listens to the Rebel Boss Ladies Podcast. She reached out to me because she had heard about this strategy in a previous episode. I absolutely love it when listeners contact me to let me know that they implemented a strategy they learned from the podcast and actually got results.
So to start off, a big congratulations to Liz for her success. Today, I’m going to be talking to her about her tripwire success story, and she’s going to share some tips and tricks about setting up your own easy and successful tripwire.
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//LINKS IN THE SHOW//
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Find Liz online at her website, the Clean Eating Couple - https://thecleaneatingcouple.com/
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Email Liz at Liz@thecleaneatingcouple.com
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Check out Madison from Grace and Vine at https://www.graceandvinestudios.com/
//LET'S CONNECT//
Visit the site over at EdenFried.com
Instagram| click here to join in on the fun
Pinterest | https://www.pinterest.com/bloggerinsights/
//FREE GIFTS//
Learn how I made my first ever $1k online and started to build my life of freedom and flexibility - download the ebook here at edenfried.com/case-study
Create your first sales funnel with these FREE sales funnel templates: access here at edenfried.com/sales-funnel-worksheet
Come up with your next digital product idea TODAY - free mini course! https://edenfried.com/idea/
Skyrocket your email list by using these 20 list building methods (free guide): https://edenfried.com/list-building-freebie/
Tuesday Feb 11, 2020
Tuesday Feb 11, 2020
Think your audience is too small to launch? Think again.
The Real Rebel we’re talking to today launched to an audience of less than 260 people and made more than $1500 with one e-book.
This episode is part of our Real Rebel Series featuring rebel women who are creating and launching products all over the world in all different niches. Today’s guest is one of our Rebel Boss University members, which is my membership site for creative women who want to learn how to create and launch a product in 90 days.
Our guest today is Emily Reiter, and her story is incredibly inspiring because she pre-sold her eBook and before she even wrote it. She also didn't use her small audience as an excuse not to launch, she launched anyway and had a lot of great results.
Emily also used affiliates in her e-book launch and her small, very niche audience generated over fifteen hundred dollars with a very small product.
Pay close attention to Emily's story. She's probably got a very different product than you with a very different audience, and you’re probably in completely different markets. But she’s got a lot to share that you can learn from and apply to your own approach.
//LINKS IN THE SHOW//
//LET'S CONNECT//
Visit the site over at EdenFried.com
Instagram| click here to join in on the fun
Pinterest | https://www.pinterest.com/bloggerinsights/
//FREE GIFTS//
Learn how I made my first ever $1k online and started to build my life of freedom and flexibility - download the ebook here at edenfried.com/case-study
Create your first sales funnel with these FREE sales funnel templates: access here at edenfried.com/sales-funnel-worksheet
Come up with your next digital product idea TODAY - free mini course! https://edenfried.com/idea/
Skyrocket your email list by using these 20 list building methods (free guide): https://edenfried.com/list-building-freebie/
Tuesday Feb 04, 2020
Tuesday Feb 04, 2020
Want to learn how to create and set up a complete content pre-launch strategy to position your product launch for success?
Today, we’re chatting with Danielle Cevallos all about how to create copy and content leading up to a product launch that will actually get your potential buyers eager and excited to purchase your stuff.
We talk about how long your pre-launch period should be, the types of content that you should include, repurposing your content so you don't go absolutely crazy on all kinds of different platforms, how to reach different types of people and much, much more.
Danielle is a conversion copywriter and the owner of Basic Girl Marketing. She's a wife, a mom and a self-proclaimed everyday basic girl. After 12 years of teaching, Danielle actually took a big, big leap of faith to go full time in her business and has not looked back since.
Danielle writes words that make bank for online coaches and service providers. And we are so fortunate that she is sharing her wisdom with us today.
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//LINKS IN THE SHOW//
Check out Danielle’s website - https://basicgirlmarketing.com/
Download Danielle’s freebie - http://www.learnwithbasicgirlmarketing.com/subject
//LET'S CONNECT//
Visit the site over at EdenFried.com
Instagram| click here to join in on the fun
Pinterest | https://www.pinterest.com/bloggerinsights/
//FREE GIFTS//
Learn how I made my first ever $1k online and started to build my life of freedom and flexibility - download the ebook here at edenfried.com/case-study
Create your first sales funnel with these FREE sales funnel templates: access here at edenfried.com/sales-funnel-worksheet
Come up with your next digital product idea TODAY - free mini course! https://edenfried.com/idea/
Skyrocket your email list by using these 20 list building methods (free guide): https://edenfried.com/list-building-freebie/
Friday Jan 10, 2020
[042] How to Write a Killer Product Launch Email Sequence with Elli Runkles
Friday Jan 10, 2020
Friday Jan 10, 2020
Does the thought of writing your launch email sequence make you want to scream?
Don’t worry, because today you're going to learn how to write a killer launch sequence that'll actually get your audience opening your emails and clicking the buy now button.
Sales emails are a seriously important topic because they could make or break your launch. You want to make sure that you get them right.
In today’s episode of the Rebel Boss Ladies Podcast, Elli Runkles is going to share the most important strategies you need to know about writing your email launch sequence.
Elli is a sales strategist and copywriter who helps ambitious women entrepreneurs build the confidence and bank accounts to match their big vision. She helps her clients, from solopreneurs to seven-figure business owners, harness the power of written words in order to sell in their businesses in a way that actually feels good and gets results.
Today, we’re going to talk about how to write sales emails, what to include in your sales emails, how to write subject lines that actually get your subscribers to click and open your email, and how to make your sale sequences useful and engaging for all types of people.
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//LINKS IN THE SHOW//
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Check out Elli’s website – http://ellirunkles.com/
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Download Elli’s freebie, a Guide to Writing Launch Emails with the 7 types of emails to include in your launch sequence – http://ellirunkles.com/free/
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Follow Elli on Instagram
//LET'S CONNECT//
Visit the site over at EdenFried.com
Instagram| click here to join in on the fun
Pinterest | https://www.pinterest.com/bloggerinsights/
//FREE GIFTS//
Learn how I made my first ever $1k online and started to build my life of freedom and flexibility - download the ebook here at edenfried.com/case-study
Create your first sales funnel with these FREE sales funnel templates: access here at edenfried.com/sales-funnel-worksheet
Come up with your next digital product idea TODAY - free mini course! https://edenfried.com/idea/
Skyrocket your email list by using these 20 list building methods (free guide): https://edenfried.com/list-building-freebie/
Tuesday Dec 03, 2019
[041] How To Differentiate Your Product in a Crowded Market with Kim Wensel
Tuesday Dec 03, 2019
Tuesday Dec 03, 2019
Worried that the market is too crowded for your product to be successful?
You’re not alone. One of the biggest concerns that product creators have when thinking about what product to create is that the market is simply too saturated for their idea.
Today, Kim Wensel from Pattern of Purpose is here to teach you about how to make your product stand out. Pattern of Purpose is a brand strategy and messaging boutique for business owners, and it’s where Kim helps entrepreneurs find the right words to easily explain what they do and why it matters to their audience.
You can have the most amazing product in the world, but if you’re not describing it in the best way, with the right words and phrasing, no one is going to understand why it's great and why they needed in their life.
Today’s episode is going to teach you all about why the story you’re telling about your business and your product matters more than you know, and how to stand out in the crowd with your word choice and copy strategy.
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Kim Wensel is the founder of Pattern of Purpose, a brand strategy and messaging boutique for business owners, and host of a podcast by the same name. She helps entrepreneurs find the right words to easily explain what they do and why it matters to their audience.
//LINKS IN THE SHOW//
- Find Kim’s website, Pattern of Purpose – https://www.patternofpurpose.com/
- Listen to the Pattern of Purpose Podcast - https://www.patternofpurpose.com/podcast
//LET'S CONNECT//
Visit the site over at EdenFried.com
Instagram| click here to join in on the fun
Pinterest | https://www.pinterest.com/bloggerinsights/
//FREE GIFTS//
Learn how I made my first ever $1k online and started to build my life of freedom and flexibility - download the ebook here at edenfried.com/case-study
Create your first sales funnel with these FREE sales funnel templates: access here at edenfried.com/sales-funnel-worksheet
Come up with your next digital product idea TODAY - free mini course! https://edenfried.com/idea/
Skyrocket your email list by using these 20 list building methods (free guide): https://edenfried.com/list-building-freebie/
Tuesday Nov 26, 2019
[040] Are Webinars for Digital Product Launches Dead?
Tuesday Nov 26, 2019
Tuesday Nov 26, 2019
So people have told you that webinars are dead, but are they really? Can you still use a webinar to launch your product?
My response? It is absolutely not true. I’m here today to tell you that digital product launches with webinars are not dead. In fact, they are the exact opposite.
Using a webinar to launch your digital product is a perfectly viable and smart option for you to pursue. Webinars are in fact, alive and well. Take it from me, I regularly host webinars and I love them.
The trick is to ensure that your webinar is created, promoted and delivered in the proper way in order for you to get the most out of them.
It's true that some product launches with webinar attempts do flop. There are some webinars that are a complete bust and thus their product launch fails miserably. If you're using a webinar as a means to get new people to buy your product and your webinar flops, then obviously your launch is probably not going to go off so well.
I’ve seen it happen - one time I attended a webinar in support of a friend and I couldn't help but cringe the entire time. There were so many things that went wrong between the technology, the delivery of the content, and then the pitch at the end was just really, really bad. I can’t imagine that it generated a whole lot of sales.
So yes, there is absolutely such a thing as a webinar launch that fails miserably, but that’s not a hard and fast rule. Just because some webinars fail does not mean everyone's webinar will fail. The same is true for any other launch event, whether that be a 5-day challenge or something else entirely.
I found that there are a few big reasons why webinars fail. Don’t let the rumor that webinars are dead hold you back if you’re considering launching a product with a webinar, but DO keep these tips and tricks in mind to make your launch as successful as possible!
//LET'S CONNECT//
Visit the site over at EdenFried.com
Instagram| click here to join in on the fun
Pinterest | https://www.pinterest.com/bloggerinsights/
//FREE GIFTS//
Learn how I made my first ever $1k online and started to build my life of freedom and flexibility - download the ebook here at edenfried.com/case-study
Create your first sales funnel with these FREE sales funnel templates: access here at edenfried.com/sales-funnel-worksheet
Come up with your next digital product idea TODAY - free mini course! https://edenfried.com/idea/
Skyrocket your email list by using these 20 list building methods (free guide): https://edenfried.com/list-building-freebie/
Tuesday Nov 19, 2019
[039] How to Create Video Content for Your Online Course with Holly Gillen
Tuesday Nov 19, 2019
Tuesday Nov 19, 2019
Want to create video for your online course or business but don’t know where to start? Feeling nervous about getting in front of the camera for the first time?
Today on the Rebel Boss Ladies Podcast, we’re going to talk about how to record video for your online course content. Holly Gillen, from Holly G. Studios, is going to share her tips, tricks, tool recommendations, mindset, advice, and more to get you ready to be in front of the camera.
Holly empowers entrepreneurs to go from confused to competent on both sides of the camera and teaches them the skills that they need to create not just video, but "business cinema".
Today we’re going to pick Holly's brain all about recording video for course content, including the tools to use, how to outline your video and how to take the videos you create to the next level. If you’re feeling timid, shy, or afraid of video, don’t worry. We’re going to cover that too.
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//LINKS IN THE SHOW//
- Visit Holly’s website, Holly G. Studios - http://www.hollygstudios.com/
- Check out Holly’s YouTube channel
- Find Video Made Easy here - http://www.hollygstudios.com/videomadeeasy
- See Holly’s free resource here - https://www.hollygstudios.com/coursechecklist
//LET'S CONNECT//
Visit the site over at EdenFried.com
Instagram| click here to join in on the fun
Pinterest | https://www.pinterest.com/bloggerinsights/
//FREE GIFTS//
Learn how I made my first ever $1k online and started to build my life of freedom and flexibility - download the ebook here at edenfried.com/case-study
Create your first sales funnel with these FREE sales funnel templates: access here at edenfried.com/sales-funnel-worksheet
Come up with your next digital product idea TODAY - free mini course! https://edenfried.com/idea/
Skyrocket your email list by using these 20 list building methods (free guide): https://edenfried.com/list-building-freebie/
Tuesday Nov 12, 2019
[038] The 5-Step Launch Strategy to Us When You Have No Email List or Audience
Tuesday Nov 12, 2019
Tuesday Nov 12, 2019
Are you wondering how to launch your digital product when you have literally nobody on your email list or in your audience?
Today, I’m going to share with you a five-step strategy for your product launch that you can use to successfully sell your product, even if you have a basically nonexistent list.
I find that one of the biggest struggles new product sellers will experience is the fear that their audience is too small. If there is no audience, how are you supposed to make money?
That’s totally fair and a completely valid concern to have. But don’t worry, even if you have absolutely no one in your audience, there are still ways that you can make money launching a digital product.
//LET'S CONNECT//
Visit the site over at EdenFried.com
Instagram| click here to join in on the fun
Pinterest | https://www.pinterest.com/bloggerinsights/
//FREE GIFTS//
Learn how I made my first ever $1k online and started to build my life of freedom and flexibility - download the ebook here at edenfried.com/case-study
Create your first sales funnel with these FREE sales funnel templates: access here at edenfried.com/sales-funnel-worksheet
Come up with your next digital product idea TODAY - free mini course! https://edenfried.com/idea/
Skyrocket your email list by using these 20 list building methods (free guide): https://edenfried.com/list-building-freebie/
Tuesday Nov 05, 2019
Tuesday Nov 05, 2019
Did you know that Pinterest marketing can actually help you step away from your business, have more free time and market smarter?
We have another amazing episode in store for you today. Pinterest expert Cara Chase is the CEO of Chase Digital, a Pinterest marketing agency, and she's the founder of Pinterest Power Up, the first Pinterest marketing membership community designed for entrepreneurs.
She loves nothing more than seeing those light bulb moments with her clients and members when they finally see how Pinterest can build up their businesses.
Today, she’s going to share how Pinterest marketing can actually help you step away from your business and make more time for the things that truly count. Not to mention, she’s going to share a ton of current Pinterest marketing strategies that you can use to boost your Pinterest account and obviously to get more leads over to your Web site and into your product sales funnels.
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//LINKS IN THE SHOW//
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Check out Cara’s website here - https://www.carachace.com/
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Find the free 90-Day Pinterest Success Roadmap here – https://www.edenfried.com/pin-success
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Learn more about Cara's Pinterest Marketing Membership here - https://pinterestpowerup.com
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Take a look at Cara's Pinterest page here - https://pinterest.com/carachace
//LET'S CONNECT//
Visit the site over at EdenFried.com
Instagram| click here to join in on the fun
Pinterest | https://www.pinterest.com/bloggerinsights/
//FREE GIFTS//
Learn how I made my first ever $1k online and started to build my life of freedom and flexibility - download the ebook here at edenfried.com/case-study
Create your first sales funnel with these FREE sales funnel templates: access here at edenfried.com/sales-funnel-worksheet
Come up with your next digital product idea TODAY - free mini course! https://edenfried.com/idea/
Skyrocket your email list by using these 20 list building methods (free guide): https://edenfried.com/list-building-freebie/