[041] How To Differentiate Your Product in a Crowded Market with Kim Wensel

Worried that the market is too crowded for your product to be successful?

You’re not alone. One of the biggest concerns that product creators have when thinking about what product to create is that the market is simply too saturated for their idea.

Today, Kim Wensel from Pattern of Purpose is here to teach you about how to make your product stand out. Pattern of Purpose is a brand strategy and messaging boutique for business owners, and it’s where Kim helps entrepreneurs find the right words to easily explain what they do and why it matters to their audience.

You can have the most amazing product in the world, but if you’re not describing it in the best way, with the right words and phrasing, no one is going to understand why it's great and why they needed in their life.

Today’s episode is going to teach you all about why the story you’re telling about your business and your product matters more than you know, and how to stand out in the crowd with your word choice and copy strategy.

//GUEST BIO//

Kim Wensel is the founder of Pattern of Purpose, a brand strategy and messaging boutique for business owners, and host of a podcast by the same name. She helps entrepreneurs find the right words to easily explain what they do and why it matters to their audience. 

 //LINKS IN THE SHOW// 

• Find Kim’s website, Pattern of Purpose – https://www.patternofpurpose.com/
• Listen to the Pattern of Purpose Podcast - https://www.patternofpurpose.com/podcast

 

//LET'S CONNECT//

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