[027] What Type of Digital Product Should You Make with Lindsey McKenzie

 

Are you completely torn about what type of digital product to make? Can’t choose between creating an ebook, online course, workshop, virtual summit or one of the many others?

 

I work with a TON of digital product creators and one of the very first questions I get asked a lot is “what type of digital product should I make?” There are definitely upsides and downsides to every digital product, and it can be hard to tell which one is the best fit for you and your business.

 

Today we talk pros and cons of ALL of these types of digital products and more with our amazing guest, Lindsay McKenzie of Follow Your Detour.

 

Lindsay is not only an online entrepreneur, but she's also a full-time adventurer. After teaching kindergarten for six years, she left what was once her dream career to pursue a life of travel and freedom with her husband after finding out some life-altering news.

 

After a long battle with infertility, Lindsay and her husband discovered that they couldn’t have children together. This led them to re-evaluate how they were living and what they wanted their future to look like.

 

They decided that this news didn’t mean they were stuck or had reached a dead-end. They decided to embrace this detour, and that is how their blog and brand, Follow Your Detour, was created.

 

Now, they've been full-time RVing the US for over two years and have created a successful business and a lot of different digital products. Lindsay’s written a book, created an online course, has coached other bloggers, hosts an annual online event for RVers, and also runs a membership site for nomadic couples.

 

The transformational growth she’s experienced from following her detour has led her to try a lot of new things and helped her figure out where she wanted to go in her life and business.

 

Today I’m going to pick her brain on all the different types of products she's made and their pros and cons, from online courses to a book to a membership site. Lindsay is going to share what she’s learned through her many experiences in digital product creation, and give some tips about how you can figure out what digital product is best for you and your business.

 

//GUEST BIO//

Lindsay McKenzie is not only an online entrepreneur but also a full-time adventurer. After teaching kindergarten for 6 years, she left what was once her dream career to pursue a life of travel and freedom with her husband. They've been full-time RVing the U.S. for 2 years and in that time, they've built a successful travel and lifestyle blog and brand, Follow Your Detour. She's leveraged her blog for a variety of other opportunities, including hosting a travel show, partnering with brands, and doing sponsored travel. She's also written a book, created an online course, has coached other bloggers, hosts an annual online event for RVers, and also runs a membership site for nomadic couples!
 

 //LINKS IN THE SHOW// 

 

• Check out Lindsay’s website here - https://www.followyourdetour.com
• Follow Lindsay on Instagram here
• Find Lindsay on Facebook - http://www.facebook.com/followyourdetour
• Take a look at Lindsay’s book, Follow Your Detour - http://www.followyourdetour.com/book
• Email Lindsay at lindsay@followyourdetour.com

//LET'S CONNECT//

Visit the site over at EdenFried.com

Instagram| click here to join in on the fun

Pinterest | https://www.pinterest.com/bloggerinsights/

 

//FREE GIFTS//

Learn how I made my first ever $1k online and started to build my life of freedom and flexibility - download the ebook here at edenfried.com/case-study

Create your first sales funnel with these FREE sales funnel templates: access here at edenfried.com/sales-funnel-worksheet

Come up with your next digital product idea TODAY - free mini course! https://edenfried.com/idea/ 

Skyrocket your email list by using these 20 list building methods (free guide): https://edenfried.com/list-building-freebie/